Focus on Travel News - Zimbabwe: A World of Wonders

Focus on Travel News - Zimbabwe: A World of Wonders

The new Zimbabwe tourism brand "Zimbabwe: A World of Wonders" was officially launched by the Minister of Tourism and Hospitality Industry, Engineer Walter Mzembi, at a colorful ceremony held at Zimbabwe House in London last week on the sidelines of the World Travel Market.

"Our objectives are socio-economic (in scope). We need to generate foreign revenue and create employment opportunities, thereby increasing the contribution of the GDP (Gross Domestic Product) from 5,6 percent in 2009 to 15 percent in 2015," Mzembi said.

Speaking at the same occasion, Zimbabwe's Ambassador to the UK, Mr Gabriel Machinga, commended the Ministry of Tourism and Hospitality Industry and its implementing agent, the Zimbabwe Tourism Authority (ZTA), for aggressively marketing the country.

He said the ministry and ZTA appeared keen to regain Zimbabwe's market share in Europe. Ambassador Machinga was optimistic that the new tourism brand would help market the country's tourism products and sustain Zimbabwe-Europe re-engagement efforts.

Zimbabwe hopes to build on the success of the Sanganai/Hlanganani World Travel and Tourism Africa Fair held in Harare from October 14 to October 16.